We’ve raised a $4.4M seed fund from Accel and Together Fund. 🎉 Read TechCrunch article here
Meet the Pareto PPC Team
We’re a potent blend of strategic thinkers, data geeks and creative marketers with a shared mission: to empower our clients to exceed their digital advertising goals.
About Us
What drives us at Pareto PPC? It’s simple: we’re driven by making our clients money. Our founders spent two combined decades helping the largest ecommerce brands grow. So they know that cookie-cutter tactics and smoke-and-mirrors reporting won’t do anything for your ads.
That’s why Pareto PPC is committed to giving you a customized strategy. One that actually drives the results you want. And turns your PPC campaigns into a strong source of revenue.
Meet Our Leadership Team
Who exactly will be improving your PPC ads?
Bo Royal
CEO
I lead all facets of the business and oversee strategy on all client accounts.
Jake Barufkin
COO & Head of Analytics
Todd Bailey
VP of Client Strategy
Meet Our Team
Who exactly will be improving your PPC ads?
Matthew Calderon
Director, Analytics
I lead the agency’s analytics department and oversee all client reporting.
Victoria Cambe
Account Director
I spearhead strategy and oversee the day-to-day management of multiple digital advertising accounts for a select portfolio of clients.
Hayden Delia
Sr. Director, Head of Client Strategy
I lead strategy for Pareto PPC’s entire portfolio of clients and manage the agency’s growing team of PPC specialists.
Matthew Calderon
Director, Analytics
Nick Schenk
head of client strategy
I lead strategy for Pareto PPC’s entire portfolio of clients and manage the agency’s growing team of PPC specialists.
Casey Ducinski
Implementation Specialist
I own all conversion tracking and tag management so that all of our clients’ digital advertising data is tracked and utilized.
Caleb Quintana
Director, Paid Social
I am responsible for developing our clients’ paid social strategies and infusing the best mix of creative, audience targeting, tactics and campaign goals for our clients.
Lauren Seigfried
Account Manager
I manage our client’s digital advertising channels and work with the agency’s Account Directors to ensure our accounts are in tip-top shape.
Jared Platero
Analyst
I support our clients by analyzing their data and making thoughtful optimizations to their account.
Mia Lopez
Account Manager
I manage our client’s digital advertising channels and work with the agency’s Account Directors to ensure our accounts are in tip-top shape.
Jake Barufkin
COO & Head of Analytics
Bo Royal
CEO
I lead all facets of the business and oversee strategy on all client accounts.
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