We’ve raised a $4.4M seed fund from Accel and Together Fund. 🎉 Read TechCrunch article here

Meet the Pareto PPC Team

We’re a potent blend of strategic thinkers, data geeks and creative marketers with a shared mission: to empower our clients to exceed their digital advertising goals.

About Us

What drives us at Pareto PPC? It’s simple: we’re driven by making our clients money. Our founders spent two combined decades helping the largest ecommerce brands grow. So they know that cookie-cutter tactics and smoke-and-mirrors reporting won’t do anything for your ads.

That’s why Pareto PPC is committed to giving you a customized strategy. One that actually drives the results you want. And turns your PPC campaigns into a strong source of revenue.

Meet Our Team

Who exactly will be improving your PPC ads?

Matthew Calderon

Director, Analytics

I lead the agency’s analytics department and oversee all client reporting.

Victoria Cambe

Account Director

I spearhead strategy and oversee the day-to-day management of multiple digital advertising accounts for a select portfolio of clients.

Hayden Delia

Sr. Director, Head of Client Strategy

I lead strategy for Pareto PPC’s entire portfolio of clients and manage the agency’s growing team of PPC specialists.

Matthew Calderon

Director, Analytics

I help our team and clients make increasingly better business decisions with data.

Nick Schenk

head of client strategy

I lead strategy for Pareto PPC’s entire portfolio of clients and manage the agency’s growing team of PPC specialists.

Casey Ducinski

Implementation Specialist

I own all conversion tracking and tag management so that all of our clients’ digital advertising data is tracked and utilized.

Caleb Quintana

Director, Paid Social

I am responsible for developing our clients’ paid social strategies and infusing the best mix of creative, audience targeting, tactics and campaign goals for our clients.

Lauren Seigfried

Account Manager

I manage our client’s digital advertising channels and work with the agency’s Account Directors to ensure our accounts are in tip-top shape.

Jared Platero

Analyst

I support our clients by analyzing their data and making thoughtful optimizations to their account.

Eun Shim

Account Manager

I manage our client’s digital advertising channels and work with the agency’s Account Directors to ensure our accounts are in tip-top shape.

Mia Lopez

Account Manager

I manage our client’s digital advertising channels and work with the agency’s Account Directors to ensure our accounts are in tip-top shape.

Jake Barufkin

COO & Head of Analytics

I head up the agency’s operations and analytics departments.

Bo Royal

CEO

I lead all facets of the business and oversee strategy on all client accounts.