PPC Director, Paid Media

Job Description

In this role you will handle the day-to-day management of multiple paid search, paid social, comparison shopping engine and display accounts using a combination of native ad platforms, software tools, and scripts. Initially, you will be responsible for developing and implementing PPC strategies, managing budgets and bids, optimizing account configurations and targeting, and client reporting. As we scale, you’ll be responsible for overseeing junior members of the paid media team and putting processes in place. You will also heavily support sales by jumping on calls and doing audits/opportunity analysis for new prospects, a roll-up-your-sleeves kind-of guy or gal.

Core Responsibilities

Lead client PPC strategy. This entails planning and managing campaign performance, account setup, strategy development, management, budget allocation, optimization and audits
Oversee Pareto PPC junior team members assigned to your client accounts, which will include monitoring ongoing optimization efforts to meet campaign objectives, such as daily management of campaign budgets, on-site conversion actions, bid management, negative keywords, website and category exclusions, ad creative, and landing page revisions based on performance targets and client objectives.
Spearhead all client communications, including (but not limited to): client emails, client calls, in-person meetings and Loom videos
Manage all client recurring client deliverables/projects and ad hoc requests using project management software (Asana)
Regularly reflect on new lead/revenue/conversion opportunities for your respective clients (and present/proceed with the ideas that have the highest probability of success)
Deliver monthly reporting findings, insights and recommendations/next steps to each client via monthly Loom video presentation
Demonstrate resourcefulness and the initiative to lead advanced projects
Forecast, plan, and work towards achieving account growth objectives
Provide opportunity analysis and support sales efforts for all new prospective clients

Qualifications

Bachelor’s degree from a 4-year college or university
Google AdWords Certification
Bing Ads Accreditation
Strong knowledge of Adwords Display, Search, Bing, Yahoo, Facebook, Instagram & Retargeting Advertising
Google Analytics Individual Qualification
Amazon PPC and Seller Central experience a plus
At least 4 years’ experience in the digital advertising and/or paid search industry
Strong organizational skills, attention to detail, and project management
Demonstrated strong performance in prior roles, with increasing levels of responsibilities
Ability to be an advanced technical/discipline leader, and manage client communication without requiring involvement from an account manager
Must be able to analyze paid search and analytics data and make specific recommendations supported by metrics