Founded in 1975, Red Raider Outfitter has long been a staple on Texas Tech University’s campus in Lubbock, TX. RRO has thrived over the years by providing exceptional Texas Tech-themed products, unparalleled customer service, and a fun shopping experience for all. However, despite a strong run of success at their on-campus stores over the years, they were struggling to translate that success to the online landscape.
In late 2021, RRO’s marketing and merchandising team reached out to Pareto PPC, and enlisted us in building a strong digital advertising strategy capable of reaching both RRO’s profitability goals, and its long term growth goals. Pareto went to work strategically analyzing and reorganizing RRO’s long- and short-term advertising game plan, which included focusing a limited PPC budget on bid automation tactics, consolidating a granular campaign structure into larger, goal-oriented campaigns, and using data analytics in geo location targeting. In the 6 months since Pareto PPC made these structural changes, RRO’s digital advertising revenue and return-on-ad-spend (ROAS) have increased 70% and 27% respectively.
Imagine the results we can create for you by seeing the results we created for our clients.
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