Digital strategy is one of the more complex parts of a business. It focuses on using technology to improve your business performance. Having a good digital strategy is more than creating a fancy website and a killer Instagram account. You need to know and understand your target audience, develop viable, attainable goals, and build your digital advertising plan to show how your goals become results. If you don’t have a digital strategy for your business yet, creating one can seem like a very daunting task. Digital marketing covers a wide spectrum of platforms, assets, and algorithms that can be very intimidating if you don’t know what you’re doing. Creating a digital strategy doesn’t mean you need to create a brand new website, jump on every social media platform, have an e-newsletter, run a bunch of PPC ad campaigns, and create content. Knowing which of these methods will work best for your business is the first step in a strong digital marketing strategy.
Everyone is online nowadays. Although having an online presence has been important since the internet came around, the year 2020 really launched the online world to a new level. When you’re ready to launch an online presence, the most important part is knowing your business goals and where you’ll achieve those goals on the Internet. Every platform isn’t for everyone, and throwing money at a strategy or campaign that won’t show a high ROI isn’t worth your time. A bad digital strategy is worse than none at all. With a digital strategy, it’s important to remember that it is both a concept and a thing. You need to have a good plan or roadmap of what you want, but it will also keep evolving and changing as technology and your market ebbs and flows. You need to be able to adapt quickly, and either have someone on your team that can dedicate their time to your digital strategy, or hire a company that will take care of it for you.
If you’re not familiar with digital marketing, you probably have no idea where to start. Let’s break down some components of a successful digital marketing strategy.
- Search engine optimization (SEO)- This will determine where you show up on search results. Using keywords, creating content that answers searchers’ questions, using a streamlined design to improve user experience, and getting backlinks from other reputable sites are some ways to use your website to improve your SEO. This isn’t something that you do once and forget about it. SEO is a long-term strategy and you always want to work to optimize it.
- Pay-per-click advertising (PPC)- This strategy is a great way to show up at the top of search results or reach a large audience while driving new customers to your website, or physical location. The great thing about PPC ads is you don’t pay unless people click on your ads, making this strategy one of the most budget-friendly options. You can also use their advanced targeting options to allow you to hone in on your ideal customer.
- Website design- This is probably the second most important part of your digital strategy. Having a site that loads quickly, matches your brand, and looks good will keep people interested and engaged — resulting in a high conversion rate.
- Content marketing- If your content is high quality and answers users’ questions, it only launches your online presence to new heights. Your content allows you to target keywords related to your business, and address questions you know your customers will have. This type of content can be blogs, whitepapers, videos, or infographics. You also want your content to have a good call to action (CTA).
- Social media marketing- Billions of people use social media daily, so social media is a great way to reach your target audience organically. Social media also helps you foster conversations with your audience as well as with new and current customers. Using social media analytics also allows you to see key trends and insights into your customers’ thoughts and opinions related to your brand, industry, service, and competitors.
So, to answer our question, do you need a digital marketing strategy? Yes, you do. A digital strategy isn’t just jumping on the latest trend and hoping you go viral. Having relevant content that your audience will find valuable and engage with is more important than going viral. Having 3 million followers doesn’t mean anything if only 20 of them use your business. Pareto PPC can help you with your digital strategy, paid media, analytics and reporting, and CRO. Our world-class digital marketing solutions break the cookie-cutter tactics, high price tags, and smoke-and-mirrors that come with most other agencies. Our mission is to empower our clients to exceed their goals. If you’re looking for a strategic partner to help you develop or optimize your digital strategy, look no further! Schedule your free consultation call today.