How Google Ads Became A 6-Figure Revenue Stream For Talentfoot

At the beginning of our partnership, Talentfoot wanted to add paid search to their marketing strategy to reach a larger audience pool and get more prospects hired. Their conversion goals are to generate at least two clients or to earn $60k in revenue every three months. Additionally, Talentfoot has been moving forward with a limited PPC budget, which has presented some challenges for us.

Since Talentfoot had never run Google Ads before, the team at Pareto PPC set up their Google Ads and Google Analytics accounts, and ensured conversion tags were set up properly using Google Tag Manager. All of this work came prior to launching any ad campaigns. Because Talentfoot’s goal is to generate two clients or a revenue of $60k, Pareto decided to run three campaigns. Those campaigns were a non-brand sales recruitment campaign, a dynamic search campaign, and a brand campaign with Talentfoot-centered keywords.

As we began launching ads, we wanted to make sure that we were targeting users within the U.S. and ran campaigns exclusively during weekdays in order for the Talentfoot sales team to receive potential clients. Our next step was to do intensive keyword research in order to create a list of high-volume search terms for the brand and non-brand campaigns to bid on. Once the most efficient keywords were found, we targeted those keywords exclusively in our search campaigns in order to maximize reach and efficiency.